Framing The Cabinet To Prospects
A young priest asked his bishop, “May I smoke while praying?” The answer was an emphatic “No!”Later, when he sees an older priest puffing on a cigarette while praying, the younger priest scolded him, “You shouldn’t be smoking while praying! I asked the bishop, and he said I couldn’t do it!”
“That’s odd,” the old priest replied. “I asked the bishop if I could pray while I’m smoking, and he told me that it was okay to pray at any time!”
This joke illustrates that importance of framing. If you are talking about the benefits of joining a Local Cabinet, you must articulate in a two or three minutes the VALUE a prospective member will received. When I talk to prospects I articulate the value with something like this:"Cabinet members are just like you. Independent consultants that have to eat what they kill. It is refreshing to sit in a room with equally yoked experts and share best practices, discuss ideas to grow your business and along the way develop close friendships that will be perhaps the valuable thing you will get out of being a member. It almost becomes secondary that you will get referrals and grow your business. I find the greatest value comes from the friendships and support I get from the other members."Properly framing the value of the Local Cabinet in your own words can do more to convince a recruit to join than anything else. After all, in the end, you are really selling yourself as their personal adviser.
